The Pilbara Tourism Association trading as Destination Pilbara, is an incorporated not-for-profit membership-based organisation that promotes the Pilbara region of Western Australia. Working collaboratively with local, regional, state, and national, tourism organisations, the Pilbara Tourism Assoication aims to:1. Implement comprehensive marketing activities to promote the region and the Warlu Way Drive trail, its attractions, and tourism product2. Provide a point of contact and liaison between local Pilbara tourism businesses, LGA’s and state and national tourism marketing organisations such as Australias North West, Tourism Western Australia, Tourism Australia.3. Encourage a diverse range of stakeholders in the Pilbara to be actively engaged with tourism and the development of a sustainable tourism industry4. Develop and implement projects and marketing activities to enhance tourism businesses and the visitor experience and build the region’s tourism profile image.
If you’d like more information on Destination Pilbara, head to our corporate page